I admit, until about six months ago, I never tried Cetaphil even once, because it looked so bland and clinical. I tend toward products with miraculous promises and fancy packaging. But recently, armed with a $2 off coupon, I decided to give Cetaphil face cleanser a try. To my amazement, it is fantastic. Mild and gentle, just like the bottle promises. I love it. I went out and bought some lotion too, and it is a great hand and body moisturizer.